Company, KPMG, held a survey on society's usage of adblocking software and the results showed how prevalent ad blocking is and how this is a great threat to the advertising industry.
- more than 2,000 people, found that 44% of UK adults said they were planning to use an adblocker within the next six months.
- Of those people, 46% said they would block ads because they “do not like adverts at all”
- 47% of people who said that a key reason was that ads take up too much space on screen.
- More than 40% also cited a lack of advertising relevance
- Almost 60% of 16- to 24-year-olds plan to block ads in the next six months, as do 55% of people earning more than £55,000.
- adblocking currently remained more popular on laptops and desktops, with 91% of those planning to use an adblocker on those devices
The method of monetising media through adverts is gradually losing its great effect of making money through this method as more and more people are choosing to download adblocking software to avoid the irritating adverts. Eventually, if there isnt a new way of making consumers view the adverts, companies would need to think of a new way in order to make money.
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