The Times have decided to stop publishing rolling news stories and have decided to bring back the edition based publishing model. This model has proven to be a very traditional method of releasing news however The Times aims to update and modernize this, once popular model. However, they will still follow breaking news stories at the audience's discretion. This edition is an attempt to make digital growth.
- The power of an edition has endured at the Times for more than 230 years
- online weekday deadlines of 9am, midday and 5pm.
- The Times and Sunday Times have digital subscriptions of 172,000 across seven days
- In 2013, it was reported that they had 150,000 subscribers.
This new fusion of traditional and new digital media may be a great plan in order to target the older audience who still prefer the print over digital news. Ny having an edition, customers shown the times' traditional values but would want to modernize news in order to make it easily accessible.
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