NDM News Story 53: Video-on-demand survey finds 65% of viewers would block ads

http://www.theguardian.com/media/2016/mar/17/video-on-demand-survey-65-per-cent-viewers-would-block-ads



Ad blocking is continuously being used all over the world with about two thirds openly admitting to using ad blocking software when they use video on demand services. Although there are many people who use ad blocker to make using services much easier and convenient,  a large proportion of people also agreed that they would be willing to watch adverts in order to access free content. 

• 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them.
•  targeted advertising might make the 65% of people saying they want to block ads “intentionally tune in for them”.
• One in five have signed up to video-on-demand, below the global average of nearly a quarter and only slightly more than half of the 37% of those who pay for satellite TV

Although the advertisement industry seemed to find an easy way to generate income, it is possible that this industry may come across issues as many users have found ways to avoid viewing the annoying adverts. However as people prioritize free content over ad blocking, if sites made their content exclusive to those without ad blocking software, the advertisement industry stands a chance to persevere.