Popular You Tube video creators, the fine bros, have received heavy backlash from the viewers after announcing an attempt at trademarking and licensing the react format. Furthermore, they announced that they will open a licensing scheme called react world,. where other people may use their format and graphics. However, the You Tube community reacted very negatively towards this decision with the channel losing a vast number of subscribers from their You Tube channel.
- The format is hugely popular on YouTube, and countless content creators, including US chat show host Ellen DeGeneres, have produced videos in this style.
- Since their announcement on Tuesday, the Fine Brothers have lost more than 170,000 followers from their YouTube channel.
- "I can't remember a channel that lost so many subscribers this quickly. At one point they were losing 10,000 an hour," said Jon.
I think this decision is very selfish of the Fine Bros as this stops anyone from reacting to anything through a You Tube video. As the Fine Bros can only react to a limited selection of popular content in the media, some other content with an alternative and smaller audience would not be able to receive a reaction.
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