Apple has gradually lost its popularity as a potential working area and is no longer a company where engineers would want to work in after the great tech boom. The company is no longer attractive to new young talent and people are choosing other big companies such as Facebook or Alphabet (Google's new parent company). A start-up executive also went to the extent to compare the three big companies to Ivy League universities, Facebook as Harvard, Google as Yale and Apple as Dartmouth. Reasons for Apple to lose its popularity is that workers are unable to about the things that they are working on. For Apple to gain popularity again, instead of making new iPhones, Apple need to create new ideas and projects.
- At Apple, you’re gonna be working 60-80 hours a week and some VP will come yell at you at any moment?
- The Silicon Valley computing giant is stumbling. With news of massive but slowing sales, its stock price fell 6.5% after its results on 27 January, to $93.42
- a springtime high of $133.
- Apple’s market value is now $522.63bn, down from a high of $774.69bn in February 2015.
I think that this is a very true representation of Apple as the company is slowly starting to lose to more intuitive companies such as Google and Facebook. Furthermore, people are beginning to lose interest as Apple are not coming up with new designs and are only developing their iPhone. In order for Apple to regain the reputation that they once had, Apple need to come with new technology that can compete with some of the other leading companies.
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