Last near, upstarts such as Buzzfeed and Vice achieved great popularity and are expected to continue to grow in 2016. These institutions are becoming so popular that some of them are attempting to spread to more traditional platforms as well. For example, Vice have plans to release TV shows across Europe after gaining a massive investment. Buzzfeed also received many big investments which allowed them to spread internationally. The digital advertising marketplace is known to be very difficult and costs are rising which cause some to believe that there is a potential for these upstarts to eventually come to an end similarly to Twitter, however , despite this possible outcome, people are keeping a careful eye on the new digital upstarts to see whether they will flourish or fail.
- Vice will probably get yet another investor upping its stake (cue a further ridiculous surge in valuation beyond $5bn) to try to tap into some of its edgy, youth-focused cool.
- with the passing of time and growth in size the more they will resemble older publishers with legacies in print, in terms of quality content [creation] as well as the opportunities and challenges of generating revenue from digital advertising
- BuzzFeed chief executive Jonah Peretti has already indicated hiring won’t be as rapid over the next year.
As many people are slowly beginning to abandon traditional media such as newspaper and TV, doing everything on the internet is becoming more appealing due to the easy accessibility of applications. More people are choosing to view their news online as well, meaning that businesses such as Buzzfeed and Vice will have huge potential to continue to do well in the future. Also , as these new successful upstarts are broadening their horizons from news, they also attract a younger generation of viewers which will extensively help them to greatly develop in the future.
No comments:
Post a Comment