With the endless number of fans who desire a romance that is seen in the widely watched Disney films, Dave Tavres, a great fan of Disney films, is releasing a dating app called Mouse Mingle, which allows users the opportunity to find their perfect partner, similarly to Disney movies. The website gives users the chance to post pictures and information, rate users and answer Disney related questions. It is a free app for users however, a price would need to be paid in order to send private messages. Tarves first came up with the idea in 2011 while he was working in Disneyland, California, wanting there to be a way in which Disney fans can find each other. Despite the dating site only applying to a niche fan base, it is not expected as a failing website as there are many other site with a niche audience such as dating sites dedicated to Doctor Who, vegetarianism, farming etc.
- $12.55 (£8) a month to send private messages.
- Members state their favourite Disney films, songs, characters, heroes and heroines, princes and princesses in their profiles.
I think that by creating this dating website, this is another way to increase the revenue for Disney. Despite the website not being directly affiliated with the Disney franchise, successful relationships formed through this website will create a powerful memories and which will induce couples to visit Disney regularly as it was the reason for them coming together. There are possibilities that this website will not do as well as expected as Disney's audience is significantly young children and there may not be enough adults who would prefer to use a disney dating site over another more conventional dating site, resulting in Mouse Mingle only raking in small profits.
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