Friday 13 November 2015

NDM News Story 18: Sun website traffic recovers as Mirror slips back

http://www.theguardian.com/media/2015/nov/12/sun-website-traffic-mirror

The Sun website: traffic rose by 16% in October



After the Sun began ending their paywall, the Sun has seen a massive rise in their readers and are expected to see a bigger rise when their paywall is completely abolished at the end of november. While the Sun is increasing their readers, the mirror is slightly falling behind. Similarly, the guardian is also falling behind despite having a very successful month in September. Websites that are seeing increases in their readers are the metro and the daily star. 
  • The Sun website bounced back in October, adding more than 180,000 daily unique browsers to take its total to 1.29 million.
  • This represented an increase of more than 16% after a 14%
  •  Mirror parent company Trinity Mirror was buoyed slightly by growth from its network of regional newspapers, which saw a 2.6% rise in daily browsers, however the group as a whole was still down 2.2%.
  • Last month Trinity announced a £200m deal to buy out local newspaper group Local World, which will give it control of more than 80 further titles.
  • The Guardian was down by 2.6% to 8.15 million daily unique browsers
  • The Daily Star website also saw a large increase after a bad September, of 9.35% to 623,977 daily browsers.

With the Sun winning the power they once had before the paywall was put up, Rupert Murdoch would be able to spead his dominant conservative ideologies once more as well as he may consider to expand the company by hiring more employees. Now establishing their readers once again, they may try different methods to further create more profit.

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