Next year after its fifth series, The Voice's corporation deal with the BBC will expire a
nd ITV, as well as BBC both bid to continue the show. However, it is ITV whoo are offering to run the children's version of the Voice. The show's creator, Dutch media mogul John De Mol will ultimately decide who will run the show. John has been trying to get The Voice kids to air in the UK but BBC decided not to as it may draw accusations of a publicly funded broadcaster putting pressures on children. The Voice has been greatly popular abroad and it is the company Talpa along with John De Mol who decides its future. Talpa is owned by ITV studios making the head of ITV Studios Kevin Lygo, have a say in the decision of what will happen to the Voice. If ITV can secure The Voice, they will be able to look less reliant on Simon Cowell who created many of ITV's most popular programmes.
- If it secures The Voice and The Voice Kids, ITV will have a potential pipeline to bolster ratings on Saturday nights
- ITV has more big entertainment shows in its stable such as I’m a Celebrity ... Get Me Out of Here, Britain’s Got Talent and newcomer Ninja Warrior
By the voice going to ITV, they will be able to increase the popularity of the show in the UK and it would be beneficial for ITV as well due to them being able to bring in more audiences after XFactor's decline in viewers and avoid the clashes that often occur with the Voice and X Factor. As this deal is beneficial to both parties, it would be a very good choice for ITV to take over the voice to build up their revenue.
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