http://www.theguardian.com/media/2015/oct/22/disney-uk-film-tv-streaming-disneylife-frozen-toy-story
Disney Life is an app that will launch next month and it will give subscribers access to a wide variety of Disney movies for £9.99 a month. "Families are accessing entertainment in completely new ways but their love for Disney and our unique characters and stories remains the same." says chairman and chief executive, Bob Iger. However with the several services already available and vastly popular such as Netflix, Amazon and Now TV, families are roughly estimated to be paying a massive £450 a year to appease everyone's taste. Disney's specific target is youth and it is estimated to reach about 1 million paying subscribers, slightly less than the total subscribers for Netflix (4.5m), Amazon Prime (1.5m) and Now TV (1.2m).
- Netflix: £5.99 per month
Titles: House of Cards, Narcos, Orange is the New Black
- Amazon Prime Instant Video: £79 per year (£6.58 per month)
Titles: Hand of God, Transparent, Vikings
- Sky’s Now TV: £6.99 a month plus £9.99 a month for films
Titles: Game of Thrones, Mad Men, Walking Dead
- DisneyLife: £9.99 per month
Titles: The Lion King, Toy Story, The Jungle Book
I think that Disney's new app would not reach the anticipated subscribers as there may already be many Disney movies available on other apps such as Netflix. Current subscribers of other services may not bother spending more money on the disney app as it is already available on another service. Also, it is becoming easier to find good quality films online, causing less people to rely on such services.
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